Kendrick Lamar Announced His Partnership With Nike

King Kendrick is no stranger to securing endorsement deals. On the 26th of August he announced a new venture with Nike. He will be representing the iconic Cortez Sneaker.

Cortez. Since day one. #teamnike #TDE @nike @nikelosangeles pic.twitter.com/HEfReKy6zd

— Kendrick Lamar (@kendricklamar) August 26, 2017

Kendrick Lamar confirmed on his social media platforms that he is officially in a collaboration with Nike. The Compton rapper who previously affiliated with Reebok has been seen wearing Nike Cortez during his DAMN Tour shows.

California culture. - Cortez. Since day one. #teamnike #TDE

A post shared by #nikela (@nikelosangeles) on Aug 27, 2017 at 7:59pm PDT

According to a 2015 GQ article the LA-Inspired Nike Cortez are "as ubiquitous to LA-culture as taco trucks and plastic surgery." The Cortez sneaker is distinctly marked as a LA sneaker with Nike's Air Force 1, the low top colloquially called the "uptown" is distinctly the New Yorker sneaker. The Kendrick Lamar x Cortez combination will be one of the best since its a go-to style for  lot of west coast natives and for a HUGE market push by the Hip hop heavyweight "Kung Fu Kenny". Can't wait for the drop!

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